"Discover
the Fast, Easy,
Inexpensive Way to Get New Customers,
Increase Profits, and Make Yourself a Recognized Authority in Your
Marketplace...
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Two Facts Every Business Faces:
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What do these facts mean for you and your company?
If you expect to compete in today's marketplace, and
if you expect your business to make decent profits,
you must use the power of the Internet
(including Web 2.0,
Social Media Marketing and Search Engine Marketing)
to build and maintain
your client base and increase your profitability.
Using online tools to market your company, you'll
Say Goodbye to Overpriced Advertising, Cold Calling and Unpaid
Bills -- Forever!
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Gina and Ron are two of the best marketers I
know! They also
are truly "teachers".
They have a knack for breaking down their
extensive knowledge and putting it into an easily understood, step-by-step format
that makes it simple for anyone to grasp and
apply! (They've both helped hundreds of
clients over the years to increase their businesses by millions using the
power of the internet.) What
can you learn from Ron and Gina?
Here's one marketing insight I learned from them a while
back... Every business (whether for-profit or non-profit) should have a presence on the internet.
What this means is that online, it is more important than ever that you target your marketing efforts to the audience that is most likely to buy what you have to offer. Why is it so essential that your internet presence is targeted?
Gina
showed me a recent survey that illustrates the importance of market clarity....
Notice what you're seeing here...
There are 252,908,000 internet users in North America -- over 74% of the total population! -- and approximately 228,000,000 in the United States alone. In fact, there are more than 1.6+ billion internet users worldwide! While that is an impressive number of people, don't let it distract you!
There are only two questions that should matter to you ...
(1) How many
of those people are in your target market? and
(2) How can you use the internet to connect with these
relatively few people who are in your target market?
What this means to you is this...
If you have an ONline business, you've got more than 1.6 billion people who can potentially become your next customers! That's AWESOME!
But, if you're an OFFline business, having 1.6 billion people who might see your message online isn't necessarily going to help increase your profits even a little bit. A quick example will illustrate what I mean here...
If your business is an offline store located in the Macon, Georgia area, the U.S. Bureau of Census indicated that the 2008 population of the combined Metropolitan Statistical Area of Macon, Warner Robins, Fort Valley is only 352,912 with Macon proper having a population of 92,775.
The fact of the matter is that regardless of the millions of internet users in the US and the 1.6 billion around the world using the internet -- if you have an offline store, it isn't likely to be visited by any of them at all! So the 1.6 billion internet users won't help you grow your business!
The only people that matter to your offline store are those 92,775 people who live in Macon, GA! Unless you focus your internet efforts at reaching ONLY those 92,775 people living in Macon, GA (or the handful of people who live within a short driving distance from Macon), the billions of internet users won't make you any more money!
Now, if the internet doesn't expand your target audience at all, how then will your offline business benefit from having a presence online?
The value of your internet presence is that it allows you to connect with people in your geographical region (or your "cyber-niche") so that you can build a relationship with them before they even set foot in your business. Through the internet, you can hold real "conversations" with people that allow them to get to know you, like you, and trust you.
By building relationships with your ideal prospects online, you'll get people interested in what you have to offer -- even before they set foot in your offline business -- helping you to bring people to your doorstep who would never otherwise have walked in your front door!
In other words, the biggest benefit of using the internet (instead of more traditional offline marketing methods such as billboard advertising, newspaper advertising, direct mail, televisions ads, radio ads, Yellow Pages ads, etc). is that your marketing efforts are more effective because online you're able to reach a highly targeted market for a MUCH smaller investment!
Think of it this way...
Internet marketing employs "rifle bullets
fired at specific targets" approach.
Most offline marketing uses a "shotgun shells fired at
random crowds" approach.
The rifle bullet approach gives you a much better chance of hitting your target than you have with the shotgun approach! In fact, it gets even better because not only are you able to hit your target more often, but most of the time, using the internet to reach new customers is practically FREE!
Essentially, your only cost of having an internet presence is around $100 per year for hosting your website and registering your domain name. That's it! Talk about a HUGE savings over traditional offline marketing methods!
And, if your business is entirely Online, that means that you have practically no overhead, practically no inventory costs, and few (if any at all) employees to pay.
But it gets better still ...
Unlike offline advertising sources that talk AT your prospects, your online marketing efforts allow you to actually interact with your prospects. This two way conversation makes people MUCH more likely to buy from you once they know, like and trust you.
"The internet -- and, in particular, social media (blogs, Twitter, Facebook, etc.) -- lets you build relationships with your prospects so they get to know you, like you, and trust you. The result is that your prospects buy more readily AND you don't have to 'sell' them at all!"
The conversations you have online allow you to develop deeper connections with each potential client. This improves your business in a number of different ways:
1) Your prospects get to know, like, and trust you long before they ever step into your business. This causes them to be much more qualified as prospects for what you sell.
2) Since your relationship with your prospects and customers is stronger, the amount you'll make from any one individual prospect or customer will increase because they'll buy from you repeatedly. This increases the lifetime value of each client and massively improves your company's financial results!
3) You no longer have to "sell" your prospects to get them to buy from you! The relationships you build just by having conversations with people will lead people to naturally buy more. This leaves you less stressed since you no longer have to be the salesman!
In the offline world, in order to get new customers, you have no choice but to "sell" them on what you have to offer. Offline, if you aren't "selling" prospects in your ads, you aren't likely to get many new customers walking through your door at all! You don't really have a choice offline -- you either learn to "sell" in your advertising or you go under!
When people first started setting up businesses online, they did the same thing they had always done offline -- they SOLD their customers in a high-pressure way. In fact, if you look at the majority of the business websites today, they're still doing things this same old way!
But high-pressure selling isn't much fun, is it? There aren't many business owners online or off who enjoy having to "sell" people. And there aren't many prospects -- online or off -- who enjoy being sold to either.
So, when you're doing business in a high-pressure sales kind of way -- you're not having fun doing it, your prospects aren't having much fun experiencing it -- and the result is that you aren't very profitable either!
You have two choices really. You can continue using high-pressure marketing and advertising tactics that set you up for having to "sell" your prospects, which can be expensive if done offline and are just not any fun for you or your prospect at all -- and that result in smaller profits. OR -- or you can use the internet and social media together to change all that and watch your profits take off in the process!
Let's take a quick look at how using social media on the internet can SKYROCKET your profits...
"How
does Social Media work online?"
As a business using the internet to reach your ideal prospects, your marketing efforts become really simple!
All you have to do is talk about the problems your prospects have and show them how what you offer solves their problems. You'll do this by using a blog and what we call "web 2.0" sites. These are sites like Twitter.com, Facebook.com, and many others that you've probably already heard of.
As you talk with people on these sites, your conversation will end up in search engines where your prospects are likely to find your message as they search for solutions to their problems. Your prospects will also see your message directly on the social sites where you post it.
Once people find your message, they're likely to reply to what you said. This starts extended conversations with your prospects. These conversations begin to build confidence, trust, and relationships. Through these conversations, people get to know you, like you, and trust you because they discover how you can help them to solve their problems. This all takes place long before your prospect ever steps foot into your offline business or gets to your online website!
Of course, as your prospects see how helpful you can be, they'll want to investigate how you can help them, and this is what draws them to your business -- meaning to your website (if your business is online) or to your offline location (if your business is offline). That's where your prospects will see the products and services you offer!
And -- Bingo! Without ever "selling" anyone at all, you've got a new customer!
As your prospects get to know more about what you have to offer, they tend to become more loyal and more enthusiastic about doing business with you, too! They start telling their friends and family about you. And soon, you have even more new prospects walking in your front door!
With this approach, you no longer need to use hype-filled sales tactics like cold calling or direct mail focused on the "selling" -- just to get people to buy your products and services.
It gets even better, too. You no longer have to compete with your competition based solely on price, either! People will want to buy from YOU -- the guy they just got to know -- and not your competitors. This means you can charge more for your products and services, as well!
So the internet doesn't just help businesses reach more people. It has TONS of other benefits as well! The internet:
Allows you to reach more people
Helps you build more loyal clients
Makes sales more effectively for you
Allows you to charge more for your products and services
All this happens because the internet harnesses "Relationship Marketing" to build sales by growing relationships. It involves helping your clients and customers solve their problems and in doing so, builds relationships and those relationships result in sale after sale after sale!.
And that's what Social Marketing is really all about! Building RELATIONSHIPS that turn into sales over and over again! It's THAT simple!
Sound too good to be true?
Here's a case history of someone (not necessarily typical) that illustrates just how big the results can be when you use the internet to grow your business...
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Hi Gina - I just had to say "THANK YOU!" for helping me to start using the internet to grow my business! When I first signed up for your "Blog Systems Workshop" a few months ago, I had no mailing list that I could use to advertise my business. I had very little traffic coming to my website. But, in just 60 days after setting up my blog and applying everything you taught me, I had a new double-opt in subscriber list of more than 22,000 prospects! And, I also had 3 articles on my new blog that were each pulling in between 400 and 600 visitors each day! Each month, I averaged more than 35,000 visitors to my site -- all because of your blogging systems! (Now that it's 6 months later, I'm getting well over 75,000 visitors per month from this system! All I can say is "WOW"!) The best part was that none of this cost me a single penny! Every visitor came in because of the FREE strategies that you taught me -- without ever needing to use ANY paid advertising at all! Even if I only made the industry average of $1 per subscriber per month, I'd be thrilled since that would mean more than $22,000 per month (or more than $264,000 per year!) But in fact, I'm making MUCH more than that already! I'll be using your blogging system for EVERYTHING I do from here on out!
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So why am I telling you all this? How can it help YOU get bigger results in YOUR business?
Well, if you want to tap into all the benefits that the internet has to offer, you'll need to start using Social Media and Social Marketing to grow relationships that can turn into sales.
That also means that you'll need to know which web 2.0 sites to use, how to use them, where to find your prospects, etc.
If you try to figure all this out on your own, you're likely to get quite a few gray hairs in the process! In fact, you're also likely to spend months and months of your valuable time trying to figure out how it all works and still not end up bringing in any more sales!
That's why I decided to talk my good friends, Gina and Ron, into helping me not just show you how all of this is done -- but actually help you by doing it for you!
"Here's Your Chance to
Get Started Using Social Media Online by Letting Someone Else do the
Work!"
On March 12 through 14, 2010 in Atlanta, GA, Ron, Gina, and I are hosting a workshop that we call "Your Social Media and Search Engine Marketing Workshop" where you and other business owners will not only learn how to use social media and the internet to get these results for YOUR business -- you'll even have it all set up!
Yep, you read that right!
This workshop is not about "learning" more stuff that will take you hours each day to put into action. Rather, this workshop is about GETTING IT DONE -- and GETTING RESULTS -- before you ever walk out of the door at the end of the weekend!
Before joining us in Atlanta on March 12th through 14th, you'll join us for an advance Webinar where you'll lay the foundation of your social media presence so that you will get more out of the Workshop in Atlanta.
We'll then set up more than a dozen social media accounts and profiles for you so that they're ready for you to work with when you walk in the workshop on March 12th.
You'll even get access to our custom tool to use to set up your own blog before you get to the workshop. Even a complete novice can use our custom blog installer to set up a blog in under 30 minutes! (But if that just doesn't sound like something you want to do, we'll put you in touch with our blog installers who will give you a HUGE discount so you can get your blog set up for around $50 to $200.)
When you get to the 3 day Workshop on Friday morning, you'll be ready to roll up your sleeves and get to work!
For 3 straight days, you'll be shown everything you'll need to know about social media and search engine marketing, one step at a time. After you learn a new step, you'll implement that one step while we watch over your shoulder.
THEN you'll move on to the next step and learn it and then implement it. By the end of the weekend you spend with us, every single piece of your social media and search engine marketing campaign will be set up, getting you RESULTS even before you get home!
And during the entire 3 days, you'll get our personal help in putting together your internet presence step-by-step so that your business can start benefiting from the Social Media Revolution!
In this 3 day LIVE workshop you'll discover:
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How to make your blog the heart of your online marketing to create a constant flow of traffic looking for your help. Using a blog in this way provides a home where your prospects can keep up with your news, learn helpful hints about the solutions you provide, interact with you (and with each other), and get exposed to your services and products. Use your new blog to build your reputation and your staying power too.
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The "Magic Formula for Writing a Powerful Post" to get more traffic from the search engines, skyrocket your subscriber list, and bring in more sales than you ever thought possible!. You don't need any of the expensive "Search Engine Optimization" packages that may be overpriced and often ineffective! All you need is to know where to include the right keywords and your blog will easily start bringing in new customers that will grow your business!
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A simple, powerful way to use accounts on Social Community Platforms (like Facebook, MySpace, and Ning) to improve relationships with your prospects and turn prospects into profits. Not only will this help you to get even more traffic to your new blog, it will also expand your reach and help minimize your time and costs.
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How to use a simple 6 step process to drive unique visitors to your blog daily and add many new subscribers to your mailing list. Online, they have a saying -- "The Money's In The List!" Every subscriber added to your mailing list is potentially an additional revenue source.
Concrete, measurable outcomes by the time you finish the Workshop on Sunday night include:
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Having a blog of your own (with your own articles on it) set up on your own website, and using it to establish your brand, build your mailing list, and bring in new customers.
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Having your blog set up to display products and services you may currently offer as well as displaying other revenue-building resources so you can start turning targeted prospects into customers quickly.
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Having an autoresponder set up and tied to your blog so you can begin to build your prospect list and communicate with prospects to promote your products and services.
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Have your blog submitted to Google and other search engines for your primary keyword, your name, and your company name so that prospects can find you! You'll discover the power of being found in the "Google Local Search" and "Google Maps" systems. That way prospects using PDA's, Blackberry's, iPhones, and Androids will be able to find you while they're out-and-about during their day.
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Having Profiles set up on over a dozen Social websites including Blogger, Twitter, Ning, and others so that your prospects can find you, get to know you, and connect with you to talk about their problems and how your products and services can solve them!
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Attracting followers on Twitter to build a small tribe that you can interact with daily to build relationships and turn them into sales.
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Acquiring friends on Social Community sites so you can help them to solve their problems and display your expertise in a way that brings in new customers. This allows you to position yourself as the "Go-To Expert" in places where your prospects are already hanging out.
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Having a concrete Action Plan that uses an "economy of action" approach so you'll know just what you'll need to do each day to get BIG RESULTS when you get home from the Workshop!
Your Workshop experience is structured into three Phases.
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Preparation
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You'll get a profile questionnaire when you sign up for the Workshop. We'll use the information you provide to set up your social media profiles in advance of our weekend together. (If you prefer to do this work yourself, we will send you instructions so you can do it prior to the workshop.)
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When you get to the Workshop, you'll have access to 15 social media accounts already set up for you at social media meeting places where your clients are likely to already be hanging out.
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You'll learn key concepts and get introduced to needed tools during the introductory Webinar, in advance of the Workshop. This will get you ready for a great experience during the Workshop!
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You'll get a few homework assignments to prepare you for the Workshop. This will prime you to have a truly transforming experience during the Workshop! (If you received nothing more, this preparation justifies the entire conference fee.)
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The Workshop
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March 12-14, 2010 in beautiful Atlanta, GA, at the DeFoor Centre, you'll join us and the other participants for an intensive weekend, working on your social media campaign. The workshop is designed for serious participants ready to improve their business.
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You'll be guided by expert mentors as you create your blog, design your social community profiles, create your persona on Twitter, and begin getting your marketing message out to new prospects. By the end of the weekend, you'll have an integrated vision of your whole social media marketing plan and you'll know just what you'll need to do each day to keep the momentum going after starting it during the Workshop!
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You'll get critiques, consultations and case studies to make sure that you understand and apply all of the powerful and profitable concepts. You'll get as much help as you could ever want ... no matter how new to the online marketing world you are! As you can see, if you're not serious about developing your online marketing strategy this is NOT the place to be!
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Getting personal attention from experts of this caliber is a rare, even priceless, privilege, one you don't want to miss!
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Take a look at everything you'll learn at the Workshop...
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Here's the Schedule of Events... |
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Friday, March 12th |
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| 7:30am - 8:30am | Registration |
| 8:30am - 9:00am | Introduction to Social Media by Phil Cullum and Ron Capps |
| 9:00am - 10:00am | Hands on: Create a Product by Ron Capps |
| 10:00am - 10:15am | BREAK |
| 10:15am - 11:00am | Preparing a WordPress Blog for Marketing Your Product or Services by Gina Gaudio-Graves |
| 11:00am to 12:00noon | Hands on: Building Your Blogging Platform by Gina Gaudio-Graves |
| 12:00noon to 1:00pm | LUNCH |
| 1:00pm to 1:45pm | Social Bookmarking Strategies by Ron Capps |
| 1:45pm to 2:30pm | Hands on:
Build Your Bookmarks to Build Your Brand by Ron Capps |
| 2:30pm to 2:45pm | BREAK |
| 2:45pm to 3:30pm | Marketing Your Products and/or Services by Serving Your
Audience by Gina Gaudio-Graves |
| 3:30pm to 4:15pm | Hands on:
Inserting
Content Into Social Media by Gina Gaudio-Graves |
| 4:15pm to 5:00pm | Daily Recap
& Open Q&A ALL |
| 5:00pm to 5:30pm | Private Consultations |
| 5:30pm to 7:00pm | DINNER |
| 7:00 pm to 9:00pm | Breakout Sessions & Private Consultations |
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Saturday, March 13th |
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| 8:30am to 9:15am | Social Distribution
& Aggregation by Ron Capps |
| 9:15am to 10:30am | Hands on: Linking
& Automation by Ron Capps |
| 10:30am to 10:45am | BREAK |
| 10:45am to 11:30am | Social
Community Platforms by Ron Capps |
| 11:30am to 12:15pm | Hands on:
Building
Relationships in Online Communities by Ron Capps |
| 12:15pm to 1:15pm | LUNCH |
| 1:15pm to 2:00pm | Blogging Systems - "The Simple 6 Step Process of
Driving Traffic to Your Blog" by Gina Gaudio-Graves |
| 2:00pm to 2:45pm | Hands on:
Automating Your
Blog & Getting Targeted Traffic to It by Gina Gaudio-Graves |
| 2:45pm to 3:00pm | BREAK |
| 3:00pm to 4:15pm | Twitter & Twitter Aids by Mike Wesely |
| 4:15pm to 5:00pm | Hands on:
Getting Started
With Twitter - Adding Followers & Making Tweets by Mike Wesely |
| 5:00pm to 5:30pm | Daily Recap
& Open Q&A ALL |
| 5:30pm to 7:00pm | DINNER |
| 7:00 pm to 9:00pm | Breakout Sessions & Private Consultations |
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Sunday, March 14th |
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| 8:30am to 9:15am | Pulling Your
Social Marketing Together by Ron Capps |
| 9:15am to 10:30am | Hands on: Integrating
Your Social Media Accounts by Ron Capps |
| 10:30am to 10:45am | BREAK |
| 10:45am to 11:30am | Blogs That
Work - the "Magic Formula for Writing a Powerful Post" by Gina Gaudio-Graves |
| 11:30am to 12:15pm | Hands on:
Writing
Effective Blog Copy by Gina Gaudio-Graves |
| 12:15pm to 1:15pm | LUNCH |
| 1:15pm to 2:00pm | Using Web 1.0 and Web 2.0 Together - Article Marketing
and Social Media by Mike Wesely |
| 2:00pm to 2:45pm | Hands on:
Getting Started
With Article Marketing by Mike Wesely |
| 2:45pm to 3:00pm | BREAK |
| 3:00pm to 4:15pm | Building Your Social Media Campaign by Gina Gaudio-Graves |
| 4:15pm to 5:00pm | The Best of
the Rest: Other Social Media Platforms by Ron Capps |
| 5:00pm to 5:30pm | Recap
& Open Q&A ALL |
| 5:30pm to 6:00pm | Private Consultations |
Note that on Saturday and Sunday, you'll not only hear from Ron and Gina, you'll also hear from another mentor, Mike Wesely, the founder of TwitTalk.tv. If you Google "Mike Wesely" you'll find thousands of listings! Most of them relate to Twitter where Mike has nearly 80,000 followers who listen to everything he has to say about marketing online with social media!
Mike will be on hand to show you how he got 80,000 followers and how he uses Twitter to grow his business.
Mike is the creator of ArticleCartel.com. He's been using article marketing to grow his business for many years. In recent years, he's become in expert in Web 2.0 (including Twitter) as well. He's consulted for some of the biggest names online on these topics. In addition to sharing his expertise on Twitter,he'll guide you in combining article marketing with your social media and search engine marketing too.
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BONUS! Mike Wesely recently launched ArticleCartel.com, a membership site that allows you to place articles, audios, and videos into its extensive network (more than 3,600 sites!) of directories. These directories are linked together in a very novel way and thus create UNBELIEVABLE search engine rankings for sites included in them! Mike's preliminary tests show that it's possible to get top listings on Google in a matter of hours using Article Cartel! To join Article Cartel would normally cost you $97/month. But when you reserve your seat for "Your Social Media and Search Engine Marketing Workshop 2010" you'll get 1 month FREE! PLUS -- after you have built your website, we'll write an article for you and include it in ArticleCartel, linked to your site. We'll even convert that article into an audio and also a video and include both of them as well! What does that mean to you? Well, it means that you'll have THOUSANDS of incoming links for your site AND that your site will be found in the search engines for your main keyword (possibly even within the first few pages of Google's listings!)! This is a great value. You'd spend more having your article, audio and video created and putting it into Article Cartel than you will on the tuition to reserve your seat with the "Fast-Action Taker" special! |
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Follow Up
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When you get home, you'll be able to access recordings of all the training sessions via download through our Students-Only website so you can review anything you still have questions about as you go out and implement all that you learned at the Workshop!
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You'll also get access to four follow-up private webinars to assure you are able to continue your social media development and proceed on your own. Your skills in social technologies will grow with each Webinar you attend!
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As a Graduate of the Workshop, you'll get discount certificates for future Workshops so you can keep up with new innovations as they occur!
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If you were to outsource everything you'll walk away with after the Workshop, it would cost you more than $5,000! We could have easily set the Workshop tuition at least that high!
But we truly want to help as many people as we can to start getting results with Social Media. So, we decided to make this decision a real "no-brainer" for anyone truly serious about their business!
That's why you can reserve your seat right now at the unbelievably low,
"Fast-Action Taker" tuition
of just $497 $97!
(NOTE that once 20 seats are reserved, the tuition goes up to $197 until 50 seats are sold, and then the tuition goes to $297 for the next 50 seats, and on up to $497 for the last-minute participants so HURRY and Reserve Your Seat Now!)
You've got to use the internet and relationship marketing if you really want to reach your goals for your business! When you use social media to grow relationships, you'll start getting more customers, drastically reducing your expenses, and making more money in your business!
We'll show you step-by-step exactly how to set up your online presence and how to use social media to draw people to it when you attend 'Your Social Media and Search Engine Marketing Workshop' 2010 "...
Well, there you have it. Now you know the whole story. It's time for you to register for the workshop. Just click the "Add to Cart" button to get started.
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Yes, Gina, Ron and Phil, I'm taking action FAST! Reserve my seat at the "Your Social Marketing Workshop 2010" and let me start getting results with Social Media right now! I realize by being among the first to sign up for this incredible workshop, I'll get a ticket to the 3-day Workshop, a seat in the pre-Workshop Webinar, a seat in the post-Workshop Webinars, all of my Social Media Accounts & Profiles set up, and use of your Custom Blog Installer software to set up my own Wordpress blog. I get ALL this at the "Fast Action Taker", early-bird discounted tuition of only $97. Reserve Through Our Secure Server Now!  |
To Your Abundant Online Success,
Phil Cullum
P.S. In case you need directions to the Defoor Centre, here's a map from Google.
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